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Month: May 2020

How to Align Finance and Sales Teams During a Crisis with Salesforce

By Rahul ShahIn Customer Engagement, Account PlanningPosted May 25, 2020

It’s no secret that the coronavirus crisis is having a dramatic impact on businesses around the world, many of which are fighting just to stay alive. With sales revenues plummeting across nearly every industry, many businesses are left with more cash outflows than inflows and are struggling to keep costs...

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5 Secrets to Better Customer Engagement During a Crisis

By Rahul ShahIn Account Planning, Customer EngagementPosted May 5, 2020

As a sales professional, you already know that customer engagement is imperative for long-term success and client value. Retaining and growing client accounts is cheaper and easier than replacing them. Strong customer engagement helps to maximize current revenue opportunities, and creates long-term value. None of this changes during a crisis...

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