We hear stories every single day. We have heard them our whole lives. Starting with bedtime stories when we were younger, to our favorite movies, to stories swapped among friends, some stories stick with us because they were told well. The players and scenarios came alive. The tension in the story felt real. And, in the end, the story left us more aware and affected than if the facts were laid before us plainly.
Humans are complex and emotional creatures. We’re hardwired to love stories because they help us relate to other people, ideas, and situations. Studies show that hearing a good narrative prompts the body to release oxytocin, the “cuddle hormone,” which makes us feel instantly happier and more connected to those around us. When we release oxytocin, we become more empathetic, cooperative and drop our inhibitions.
Oxytocin isn’t the only chemical at work when we hear stories. Adrenaline and cortisol are released when faced with stress or tension in the story and they cause us to be more alert and focused.
So it’s no wonder that good storytelling can improve your brand’s credibility. When sharing what you do and why you do it, your consumers, clients, and partners are more likely to buy in emotionally and financially if they are engaged with a story.
So, let’s say you work with data. Data does not obviously lend itself to good storytelling. Sales figures, forecasts, projections, and conversion rates – these are figures are critical to business, but it’s hard to make them come alive in a compelling way, especially for those unfamiliar with the data.
But just like everything else in life, your data tells a story. And we can help you discover and share the narrative. Our products help you visualize data in pipelines and understand the factors at play with every single opportunity. It can provide the full picture of the beginning, middle, and end of an opportunity’s lifecycle so that your rep can act accordingly.
Not only will ForecastEra help you understand your own story, it can help you share it with others. When sales reps use hard numbers and trends to back up their pitches, their message is more clear, visually engaging, and credible. Providing a narrative to accompany complex figures is a way to distil important data into something meaningful for the consumer.
Storytelling is not only the best way to win over a customer, it might be the only way. Get in touch with us today about how we can help you tell your story – http://www.forecastera.com